* Close to one in four (28%) of HDTV owners reported that they did not get any special equipment from their service provider to watch HDTV channels because the picture quality was already improved with the purchase of an HDTV.
* 23% of HDTV owners did not invest in special equipment to watch HDTV channels because a message at the beginning of the programs they watch tells them that those programs are being broadcast in HD.
* Nearly one in five (18%) reported that they believed the HD television would give them high-definition channels without additional equipment.
* 23% of HDTV owners did not invest in special equipment to watch HDTV channels because a message at the beginning of the programs they watch tells them that those programs are being broadcast in HD.
* Nearly one in five (18%) reported that they believed the HD television would give them high-definition channels without additional equipment.
I knew some people did this, but I didn't know the percentages were that high. It cracks me up that people would spend thousands of dollars on an HDTV, bring it home and hook it up, and look at a standard cable picture thinking, "Wow! HDTV is awesome!" Not only that, but most HD sets represent an upgrade in size from someone's old non-HD set. So a standard cable picture will actually look worse on a larger screen....too funny.
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