PTC study shows almost 70% jump in bad language on broadcast TV | Company Town | Los Angeles Times
This sums it up best from the end of the article....
This sums it up best from the end of the article....
While few can debate that prime-time programming on broadcast TV has gotten more risque and violent, ultimately it is the advertisers whose commercials pay the bills that can have the most influence on what gets on the air. Interestingly, if specific examples of questionable dialogue are brought to advertisers attention, many might be surprised that their products are a tacit endorsement of what is on the air. Most advertisers do not buy commercials in individual shows. They buy packages of commercials on a network with an aim of achieving a certain ratings goal.
That said, as Fox sales chief Jon Nesvig recently noted in an interview with the Los Angeles Times, "for all the advertisers looking for wholesome family content, there are others looking for racier content. It's our job to provide variety."
That said, as Fox sales chief Jon Nesvig recently noted in an interview with the Los Angeles Times, "for all the advertisers looking for wholesome family content, there are others looking for racier content. It's our job to provide variety."