That's basically it.
Pay $5-$10 for different features on a sports game vs $70 for the whole game.
If all you care about is playing exhibition games. That's $10. But you want to play online too? $10. Have the ability to download roster updates, another $10. Want to change settings/sliders, $5. Franchise/career modes? Another $10.
It'll get to the point where getting the full experience is cheaper just buying the game vs paying for different things to get you to that point.
Shows/movies/sports are so spread out, depending what you watch, you might just pay for everything in the end which costs more.

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