Microsoft losing $126 per Xbox 360 unit

[bkrich83]

Re: Microsoft losing $126 per Xbox 360 unit

I don`t think so... they were projecting 60 million units sold. Who remembers this quote from one of the big wigs over at MS? It was quoted about 2 months before the xbx was released. They thought the xbx was going to make money.

I don't remember that. You have a link or a quote?

I had always seen there Xbox strategy as a way to get a toehold in the market, with their 2nd generation console being where they really wanted to make their splash. I could be wrong on that, but that's how I saw it.

[KillRoy]

Re: Microsoft losing $126 per Xbox 360 unit

I'm also NOT trying to sound bitter here but/I think the Xbox has really never met it's full potential and they could have easily gotten more life from it. Microsoft wants ahead of Sony IMO.

I agree... the xbox never saw full potential but then again, did developers REALLY have intentions to push the xbox to the max? I don`t think so and it will be the same with the next generation. Devz most likely won`t push the new systems to their max.

But the funny thing is... When the xbx specs were released all of the Sony fans were saying "power doesn`t mean anything" but now that it looks like the ps3 will be a little more powerful than the 360 all of the Sony fans are saying... i`m going to buy the ps3 because its more powerful. Just goes to show how many Sony loyalists their are.

But I don`t think MS is trying to move ahead of Sony. They just want to make a profit first, then they can try to gain ground on Sony.

[dagger55]

Re: Microsoft losing $126 per Xbox 360 unit

MS said by the end of the 360 life cycle, they hoped to push out 60 million units. i cant remember where i read it, but i know i have.

[Ice Cream Truck]

Re: Microsoft losing $126 per Xbox 360 unit

MS will not let the 360 fial...

you know why?


$$$

and i currently own a 360, and its the greatest video game system EVER, and there is nothing remotely close to it...

the menus...

xbox live and arcade...

THE CONTROLLER.....

every game in HD....

i could go on and on...

this system will not fail at all

LOL. 360 is the only next-gen console out. It BETTER be better than these current ones.

[dagger55]

Re: Microsoft losing $126 per Xbox 360 unit

LOL. 360 is the only next-gen console out. It BETTER be better than these current ones.

well there are several sony fanboys out there saying the 360 will fail.

and im guessing those people dont own a 360, because if they did, they would see how innovative and great the system is.

i wont be surprised at all if the ps3 'shares' some of these same innovations

[KillRoy]

Re: Microsoft losing $126 per Xbox 360 unit

Very simple. Market the console to the masses. Get as many out there as you can. The more consoles you sell, the more software you sell, and the more software you license. The more consoles you sell, the more software developers lineup up to sign license agreements.

I`m still snoozing... ****ZZZZZZZZZZzzzzzzz****

[bkrich83]

Re: Microsoft losing $126 per Xbox 360 unit

I`m still snoozing... ****ZZZZZZZZZZzzzzzzz****

Point?

[dagger55]

Re: Microsoft losing $126 per Xbox 360 unit

I`m still snoozing... ****ZZZZZZZZZZzzzzzzz****

well go enjoy your ps2

[KillRoy]

Re: Microsoft losing $126 per Xbox 360 unit

I don't remember that. You have a link or a quote?

I had always seen there Xbox strategy as a way to get a toehold in the market, with their 2nd generation console being where they really wanted to make their splash. I could be wrong on that, but that's how I saw it.

Sorry, I can`t find the link for that quote but I do remember one of them saying it.

Getting the toe in the door was a strategy but they didn`t want to lose money. They actually thought they were going to make money when they projected those huge sales figures.

No big deal though... MS can afford to lose a little money here and their but they made some mistakes and I don`t think they really understand what those mistakes were.

[dagger55]

Re: Microsoft losing $126 per Xbox 360 unit

Sorry, I can`t find the link for that quote but I do remember one of them saying it.

Getting the toe in the door was a strategy but they didn`t want to lose money. They actually thought they were going to make money when they projected those huge sales figures.

No big deal though... MS can afford to lose a little money here and their but they made some mistakes and I don`t think they really understand what those mistakes were.

in all seriousness, what are those mistakes?

[KillRoy]

Re: Microsoft losing $126 per Xbox 360 unit

Point?

I`ve heard it before.

[KillRoy]

Re: Microsoft losing $126 per Xbox 360 unit

well go enjoy your ps2

And my xbox...

[bkrich83]

Re: Microsoft losing $126 per Xbox 360 unit

Sorry, I can`t find the link for that quote but I do remember one of them saying it.

Getting the toe in the door was a strategy but they didn`t want to lose money. They actually thought they were going to make money when they projected those huge sales figures.

No big deal though... MS can afford to lose a little money here and their but they made some mistakes and I don`t think they really understand what those mistakes were.

I think selling the hardware at a loss was something that was commonly known. What mistakes are you talking about?

[bkrich83]

Re: Microsoft losing $126 per Xbox 360 unit

I`ve heard it before.

And it's as true now as it's always been. The big money is never in the hardware. It's in software and licensing. That strategy (along with some questionable business practices) is exactly why MS has been as succesful as it has been.

[KillRoy]

Re: Microsoft losing $126 per Xbox 360 unit

in all seriousness, what are those mistakes?

Do I really have to list them?

The design of the xbx was a mistake, its too big.

The controller was a mistake, its also way to big.

Their original Xbox promotional advertisements were a mistake because they didn`t show any of the games and were easily forgetable.

The lack of effort to penetrate the Japanese market.... The center of the gaming world is in Japan. If you can penetrate this market you`re almost guranteed success. Perhaps MS figured they couldn`t do it and so they put more effort into the western and european market.

Why charge people for online gaming when they can get it for a small one time fee with PS2?

Why not make online gaming available on day one. Why wait around for it?

They should`ve ditched NFL FEVER, their is no way it could compete with Madden and the 2K series but they had an outside chance when it came to basketball.

They should have put more effort into NBA INSIDE DRIVE. Fever was just not good enough to compete but DRIVE had a lot of potential!

They needed more than one killer app at launch (Halo). You can`t bet the farm on one game. I`m sure almost everyone that owns an xbox has Halo but thats it for launch games.

Forza Motorsport shoud have been a launch game. I know it wasn`t in production at the time but their is no way PGR alone could compete with GT. But the two of them would have had a good chance.

Along with the buy out of Bungie, why not add one japanse company to that like Capcom or Konami.... or whatever.. Bungie is great but its not a Japanese developer. MS needed some kind of foothold on the japanese gaming community early in the life of the xbox. Perhaps none of them would have sold out but you know the old saying.... "everyone has a price."