Re: Gaming Business - Take Two Posts Massive Losses
No offense but I'm so sick of this excuse. The games arent selling because they arent good not because 2k doesnt market them. I still see NBA 2k7 commercials and this is almost 6 mos after release. I just saw a MLB 2k7 commercial and have been seeing them all week. 2k markets its flagship games not games like Top Spin and Table Tennis. Why would 2k spend thousansds of dollars to market a game that will only attract a niche audiance.
The reason why TT lost money is two fold. 1.) They chose to focus on next gen consoles and really didnt add anything to the games they released on current gen and 2.) They released a lot of crap games this year. Here are the crap games: Family Guy, Prey, 24, The Da Vinci Code, MLB 2k6. 4 of those 5, TT had to were expensive to make because of the licenses and hardly sold. The only great games released by 2k this past year was NBA and Oblivion
EA made money this year because they market, have name recognition AND they still focused on current gen where the majority of gamers still buy there games. With that said, 2k has a new gta coming thsi year that will sell like crazy so i think they will still post a profit.
boo hoo, lets cry for take-two. every since these people got sued over the hot coffee mod, they have been in the news as having financial drawbacks.
now the complaint that its cause of 2ksports is a joke. they don't market 2ksports the way they do GTA.
GTA comes out every once in a while and they have massive marketing for it, and tons of commercials and ads.
Why not put that into titles that come out every year, such as their sports titles. I'm sure the profits would roll in.
Also like another person posted, they had about 5 other titles that just bummed out. And you forgot to mention Top Spin 2.
Thing is, they need something to blame and since the sports titles are selling every other month or so. They are pointing fingers. Instead of blaming the sports section of Take-Two. Blame the marketing team.
Because it takes marketing and other advertisements to sell titles.
Where were the Top Spin commercials, the table tennis commercials, Prey? and so on. People aren't going to buy what they don't know.
But they've had massive losses for almost 2 years now. Time to get a new marketing team and put the company back on the map of most wanted games.
Even the crapiest games can sale with great marketing. ie.NBA Live 07
(I mean come on, Live had a commercial with two guys replaying the game, showing the shoes, while dunking on the opponent. So millions)
now the complaint that its cause of 2ksports is a joke. they don't market 2ksports the way they do GTA.
GTA comes out every once in a while and they have massive marketing for it, and tons of commercials and ads.
Why not put that into titles that come out every year, such as their sports titles. I'm sure the profits would roll in.
Also like another person posted, they had about 5 other titles that just bummed out. And you forgot to mention Top Spin 2.
Thing is, they need something to blame and since the sports titles are selling every other month or so. They are pointing fingers. Instead of blaming the sports section of Take-Two. Blame the marketing team.
Because it takes marketing and other advertisements to sell titles.
Where were the Top Spin commercials, the table tennis commercials, Prey? and so on. People aren't going to buy what they don't know.
But they've had massive losses for almost 2 years now. Time to get a new marketing team and put the company back on the map of most wanted games.
Even the crapiest games can sale with great marketing. ie.NBA Live 07
(I mean come on, Live had a commercial with two guys replaying the game, showing the shoes, while dunking on the opponent. So millions)
The reason why TT lost money is two fold. 1.) They chose to focus on next gen consoles and really didnt add anything to the games they released on current gen and 2.) They released a lot of crap games this year. Here are the crap games: Family Guy, Prey, 24, The Da Vinci Code, MLB 2k6. 4 of those 5, TT had to were expensive to make because of the licenses and hardly sold. The only great games released by 2k this past year was NBA and Oblivion
EA made money this year because they market, have name recognition AND they still focused on current gen where the majority of gamers still buy there games. With that said, 2k has a new gta coming thsi year that will sell like crazy so i think they will still post a profit.
Comment