EA makes play for Mac gamers
By Peter Cohen
Electronic Arts (EA), the video and computer game publisher behind some of today’s most popular games, has announced its direct support for the Macintosh. The company will begin releasing Mac versions of some of its biggest games beginning in July.
Taking the keynote stage with Apple CEO Steve Jobs, EA co-founder and Chief Creative Officer Bing Gordon told attendees of this week’s Worldwide Developers Conference (WWDC) that EA would return to the Macintosh beginning in July with four of its most popular franchises: Command and Conquer 3 Tiberium Wars, Battlefield 2142, Need for Speed Carbon and Harry Potter and the Order of the Phoenix. In August, EA will ship Madden NFL 08 and Tiger Woods PGA Tour 08.
The plan is for EA to release the Macintosh versions of all of these games simultaneously with their PC and console counterparts, said EA spokesperson Tammy Schachter.
“We want to capitalize on the marketing momentum for these games,” said Schechter. That’s a distinctly different approach than in the past, where EA has licensed out Macintosh versions of the games to Mac-specific publishers, like Aspyr Media.
Quake maker's new game engine runs on Mac
By Peter Cohen
Id Software co-founder and CTO John Carmack stepped onto the keynote stage of Apple’s Worldwide Developer Conference (WWDC) with Apple CEO Steve Jobs to show off a Macintosh build of a new game engine -- the engine's first public showing, anywhere. More Mac news would be forthcoming, Carmack promised.
Carmack is id Software’s Chief Technology Officer and the programming mind that brought the world the game engines that have powered first person shooters since the inception of the original Quake and Doom series. Id CEO Todd Hollenshead revealed at an event in May that Carmack was working on a new engine, and said that it was being developed for an entirely new game franchise.
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