EA: Wii Caught Us Flat-Footed

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  • Bacardi151
    **t *f y**r *l*m*nt D*nny
    • Aug 2002
    • 3114
    #1

    EA: Wii Caught Us Flat-Footed

    World of Akira Next Gen
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    electronic Arts CEO John Riccitiello admitted Thursday that his company was on the "wrong horse” when it opted to focus primarily on Xbox 360 and PS3 during the console transition period.

    Speaking at EA’s investor meeting today, Riccitiello, who recently took over Larry Probst’s postion as CEO of EA in April, called fiscal 2007 “the toughest year in the company’s history.”

    He added, “[The last transition] was tough because we typically have two to three platforms and a five year period… One of the biggest challenges, of course, was that not a lot of people anticipated the success of Nintendo that they’ve shown with their wand controller and their Wii.

    “That got ahead of us a little more than our expectations.”

    Shares have been languishing around the $50 mark for the past few years.

    “Our stock hasn’t moved as much as we’d like,” Riccitello told one investor during a Q&A. He admitted that EA was on the “wrong horse” by concentrating mainly on the PS3 and Xbox 360 while throwing less resources towards the Wii during the console transition.

    Nevertheless, Riccetello said that EA had the second-largest market share on Wii as of March with 19 percent, thanks mainly to Tiger Woods PGA Tour. Only Nintendo had a larger share.

    The firm shipped six new Wii titles in fiscal 2007. EA also shipped eight titles on Nintendo DS.

    The emergence of online, wireless and geographical differences in the console realm also made things complicated in fiscal '07.

    Riccetiello said that the PS3 was the greatest investment platform in the last fiscal year, a console on which EA had seven titles.

    The firm said the recent company-wide reorganization and a focus on creating new IP and nurturing of current IP will help make money for investors in the future.

    Riccitello emphasized EA’s recent push to create new IP. He said that there is a “strong investment in [new] intellectual property” at the firm, with games such as Army of Two, Rock Band, Crysis, a Stephen Spielberg Wii game and Playground.

    EA shares closed today to $50.65, down 1.96 percent.
    Eternal Salvation or triple your money back!

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    • aukevin
      War Eagle, Go Braves!
      • Dec 2002
      • 14700
      #2
      Re: EA: Wii Caught Us Flat-Footed

      I didn't really realize that EA wasn't doing much with the Wii. I know they didn't release a NCAA this year, but they did have a Madden and Tiger last year and will have one this year along with NBA Live. SSX Blur was a EA Big game and I thought it was very good, probably still my favorite Wii game. NFS was mostly a port from the other systems, but it made it to the Wii as well and so is Pro Street if I recall. They have had some like The Godfather, the Wii Sims game coming out, and the EA Playground game on the horizon.

      Maybe even more stuff will be coming from EA now, but I was pretty happy with what they were doing already even if it isn't as much as they might have been doing with the other new consoles.

      Atlanta Braves       - Auburn Tigers - Nashville Predators

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        • bkfount
          All Star
          • Oct 2004
          • 8467
          #3
          Re: EA: Wii Caught Us Flat-Footed

          Originally posted by aukevin
          I didn't really realize that EA wasn't doing much with the Wii. I know they didn't release a NCAA this year, but they did have a Madden and Tiger last year and will have one this year along with NBA Live. SSX Blur was a EA Big game and I thought it was very good, probably still my favorite Wii game. NFS was mostly a port from the other systems, but it made it to the Wii as well and so is Pro Street if I recall. They have had some like The Godfather, the Wii Sims game coming out, and the EA Playground game on the horizon.

          Maybe even more stuff will be coming from EA now, but I was pretty happy with what they were doing already even if it isn't as much as they might have been doing with the other new consoles.
          EA is the leading 3rd party publisher for wii games, so it's not that they need to make more, they have plenty out. I assume they will instead focus on making better unique Wii games instead of more ports with waggle controls.

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            • ComfortablyLomb
              MVP
              • Sep 2003
              • 3548
              #4
              Re: EA: Wii Caught Us Flat-Footed

              Originally posted by bkfount
              EA is the leading 3rd party publisher for wii games, so it's not that they need to make more, they have plenty out. I assume they will instead focus on making better unique Wii games instead of more ports with waggle controls.
              Our research shows that a significant number of Wii owners will buy ports with more waggle controls no matter how soulless and faux awesome a game we produce.

              ~Bob in EA Marketing

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                • mgoblue
                  Go Wings!
                  • Jul 2002
                  • 25477
                  #5
                  Re: EA: Wii Caught Us Flat-Footed

                  I honestly think that the Wii caught everyone but Nintendo off guard
                  Nintendo Switch Friend Code: SW-7009-7102-8818

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