Activision Scaling Back Music Releases For 2010
New Guitar Hero, DJ Hero 2 coming back half of 2010.
New Guitar Hero, DJ Hero 2 coming back half of 2010.
February 10, 2010 - There will be fewer plastic controllers filling homes across the globe next year. President and CEO of Activision Publishing Mike Griffith stated the company is scaling back its music titles for 2010, including dropping PlayStation 2 completely.
"In 2010, we're anticipating further declines in the music genre overall as the casual consumer proves less robust and the business naturally continues to migrate from hardware bundles to software-only sales, Our strategy is to become more focused against fewer but bigger propositions, and to right size our investment against the opportunity to improve profitability," he said.
"This year, fewer skus will service a broader audience. In 2009, we released 25 music skus, and in 2010, we plan to release less than 10. In 2010, we will not launch any PlayStation 2 skus or a high priced Band Hero product. We're focusing our efforts against two major music-based products. One for Guitar Hero, and the other for DJ Hero, both of which will launch at the back half of the year."
The publisher also announced there have been over 60 million songs downloaded in the Guitar Hero series.
"In 2010, we're anticipating further declines in the music genre overall as the casual consumer proves less robust and the business naturally continues to migrate from hardware bundles to software-only sales, Our strategy is to become more focused against fewer but bigger propositions, and to right size our investment against the opportunity to improve profitability," he said.
"This year, fewer skus will service a broader audience. In 2009, we released 25 music skus, and in 2010, we plan to release less than 10. In 2010, we will not launch any PlayStation 2 skus or a high priced Band Hero product. We're focusing our efforts against two major music-based products. One for Guitar Hero, and the other for DJ Hero, both of which will launch at the back half of the year."
The publisher also announced there have been over 60 million songs downloaded in the Guitar Hero series.
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