Well it depends on what type of sports radio you want to do. If it's play-by-play, you have to start small and build from there. Find a local station that wants to do high school football or something. Go out and buy a small tape recorder, and go to a game and do the play-by-play yourself. Then, listen back to it and figure out what you need to work on to improve. Once you get good enough, you now have a demo tape to send in for any jobs you might see.
If you want to do sports talk, that's a little more difficult. For me, it was right place, right time. You'll find that in most cases, that's how it goes. Again, much like going out to a game and taping yourself, you could do your own podcast or something. Listen to it, work on what you say and how you say it, and use those as demo tapes to get your foot in the door somewhere.
It also helps if you went to school for communications. That'll usually land you a job faster than anything else.
For me, sports radio used to be a full-time thing for me. I do have a full-time radio job now, but it's at a news/talk station. I do the ISP thing on the side. It's actually the reason I left my sports station in Wilmington. It's all about moving on to bigger and better, and I deemed this opportunity to be much better and much more of a challenge. It's a very nice thing to throw on the old resume.
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