2k doesnt have the pockets to go crazy on marketing. Its just not that deep. Thats why they hired a community manager and he's trying to make a few changes, but people that do things one way for so long hate change, but hopefully Ron can turn that around.
I talk with him about stuff all the time and he's trying to do a few things. I have seen a few sneak peaks at a few things he's going to do with that website and i really think they are pretty good to start off with.

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