EA Listens to Customers, Drops Online Pass

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  • RaychelSnr
    Executive Editor
    • Jan 2007
    • 4845

    #1

    EA Listens to Customers, Drops Online Pass


    It turns out EA listens to customer feedback somewhat after all, as the company has decided to drop its online pass system from all EA games.

    "Initially launched as an effort to package a full menu of online content and services, many players didn't respond to the format, "EA senior director of corporate communications John Reseburg said.

    "We've listened to the feedback and decided to do away with it moving forward."

    This move is definitely a move to spur more positive feedback towards the company, which has been at the center of consumer ire for a few years now. The more cynical person might conclude this is a move that was going to have to be made anyways if next-gen consoles offer a similar function built-in -- but there is nothing that indicates that just yet.

    Regardless, for now, kudos to EA for listening to customer feedback and for getting rid of a very unpopular feature.
    OS Executive Editor
    Check out my blog here at OS. Add me on Twitter.
  • Kentucky_Wildcat23
    Rookie
    • Dec 2011
    • 101

    #2
    Maybe they will listen to what we want in games next!
    "Building A Legacy" - A Miami Heat Association

    Comment

    • PAPERNUT
      Gaming Fool.
      • May 2003
      • 1690

      #3
      Re: EA Listens to Customers, Drops Online Pass

      Glad to see this, but something tells me it is not that simple. I would say micro-transactions will be a replacement for this in some form or fashion next gen. Good PR for now though.....
      PSN/XBL: PAPERNUT
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      • DetroitStyle
        Meow
        • May 2011
        • 1045

        #4
        If it's not micro transactions they're just going to charge outright for online play.

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        • chello97217
          Rookie
          • Nov 2006
          • 47

          #5
          You guys realize this is possibly just a PR move? With rumor of Microsoft and PS3 both not allowing used games there is no need for an online pass if all games will just be registered to a console.

          Comment

          • murph17
            Rock Band FTW!
            • Sep 2003
            • 1014

            #6
            Yeah PR stunt...there will be some kind of online pass/or registering of games on the PS4 and X720.

            They probably weren't making all that much $$ from the passes anyways especially when factoring in the server costs to administer the system. So they are gonna cut their losses now and try to make it look like a consumer-friendly move.

            Comment

            • canucksss
              MVP
              • Jan 2003
              • 2956

              #7
              Somehow i feel cynical about this.....EA will do this and take less money??? I strongly agree with the first four posts. I am very sure, EA will still charge customers in other areas after buying the game. Hoping that EA will also listen to their loyal consumers how to improve their games (in particular NHL).

              Comment

              • rspencer86
                MIB Crew
                • Sep 2004
                • 8806

                #8
                Re: EA Listens to Customers, Drops Online Pass

                Can we not give EA credit for listening to customers here? This is simply a way to allow the maximum amount of people they can to have access to the parts of the game that involve microtransactions, a.k.a. Ultimate Team. In other words, a way to make more money.

                If EA had listened to customers, there would have never been any Online Pass in the first place.
                Ryan Spencer

                University of Missouri '09
                Twitter: @RyanASpencer

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                • bcruise
                  Hall Of Fame
                  • Mar 2004
                  • 23274

                  #9
                  Re: EA Listens to Customers, Drops Online Pass

                  Will be interesting to see the dominoes fall on this one as more companies that adopted the online pass will probably do the same.

                  Comment

                  • maafla1
                    Banned
                    • Jan 2006
                    • 48

                    #10
                    Am I missing something? What's the big deal? When you bought a new EA title the online code was included, free of charge. I can understand that people who buy used titles have to pay to get an on-line pass but $10 is hardly prohibitive.

                    Comment

                    • Chizzypoof
                      MVP
                      • Dec 2004
                      • 1651

                      #11
                      I'm thinking that they lost revenue from used games sales requiring an online pass. If someone bought a game used and didn't want to buy the required online pass they just didn't bother with the MP aspects of the game. With that EA lost potential customers of multiplayer DLC.

                      It's better to have the customer in the door, or in the multiplayer game, then entice them with DLC for a better experience. Online Passes stopped them from ever entering.

                      It's a good move for the company and gamers. That's how I see it.

                      Comment

                      • iory_yagamy
                        Rookie
                        • Sep 2012
                        • 18

                        #12
                        Now I have a reason for buying a second hand Madden 25 and maybe FIFA 14

                        Comment

                        • noshun
                          MVP
                          • Sep 2006
                          • 1150

                          #13
                          Re: EA Listens to Customers, Drops Online Pass

                          EA listening to customers,.. yeah right. Take that with a grain. As soon as you let your guard down, they've already had a backup plan in place to screw you. Its a façade.
                          NBA Live is the epitome of Cancel Culture..


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                          • Valdarez
                            All Star
                            • Feb 2008
                            • 5075

                            #14
                            Re: EA Listens to Customers, Drops Online Pass

                            A softer, kinder, more gentler EA? Did Peter Moore leave when I wasn't looking?
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                            Read My Blog - Vision Is Everything

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                            • HozAndMoose
                              MVP
                              • Mar 2013
                              • 3614

                              #15
                              Originally posted by chello97217
                              You guys realize this is possibly just a PR move? With rumor of Microsoft and PS3 both not allowing used games there is no need for an online pass if all games will just be registered to a console.
                              Have you been locked in a cave? Both companies have confirmed that used games will play on next gen.

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