not even close. even though i know for some of you guys it is. because you guys are so hell bent on customization(shoes, courts, unis). They didnt really DO anything to give you this ability. They already had it. They've had place holders for logos on the courts, jersey's for years. they just allowed you to upload your designs. and since the game is ALWAYS ONLINE if you play in these modes. it wasnt difficult to pull off. The reason they dont do this often is because they are always afraid of the backlash they may get from idiots creating sexual content, racist content, gang stuff, drug stuff. knowing kids play these games. if by chance these sports games were Rated A for Adults only. They would've been done this customization thing.
Now. to the Op's question. The best feature of all times hands down is MyPlayer(The combine). the 2nd best was Crew Mode.
For those who may not understand this. My player was my player before my player in reality. which 2k was it where you were apart of a street ball tournament? That was myplayer but it wasnt called that. 2k is notorious for RE-introducing old modes under new names with a few extras to make you THINK its brand new when its not. but they still get props for creating the originals in my opinion.
pro am is crew mode. the park is a bootleg crew mode. the ability to take your my player guy online with other my players and go at it. thats what all the fuss was about when we were CRYING for crew mode year in and out when they took it away from us. i still remember before i ever signed on to this site (i was a long time lurker). you guys would just kill guys asking for crew mode to come back. now that you guys have all these modes, NOW yall get it. this is what we were trying to tell you in the first place. again, 2k is notorious for creating a mode, letting it ride for 2 installments then dumping it, then making people beg for it to come back so its another selling point for their newest installment. its like dangling drugs out in front of a drug addict. you already got them hooked then you took it away, now you're giving it back 2 or 3 years later. lol.