See, I disagree. I used to love how the guys would redo the stadium mods for MVP and had real signage. I know they were unlicensed, but they added so much more authenticity. If EA would replace the Knobby Tires signs with as much real-life stuff as possible, I'd love it. I don't like generic stuff detracting from the experience. But I do kinda agree about the Coke Zero coin toss. It should be more subtle, like signage. Or maybe have multiple sponsers that would switch up bringing you the game...?