By no means should it be taken as a slight to call them incomplete, because by your own post, building for the future implies a sort of incompleteness. it's a step, and it's okay, but what I'm referring to is the overwhelming feeling that some of these things will be fully done in 11, which leads to excitement for the new edition before the current one is even out. Can you see where that might be problematic for those who haven't even played Madden 10 yet?
It's like being told that on Wednesday we're getting cookies, but when we get there, there's just the dough and we're told to wait until next Wednesday where they'll be baked. Only to get there next Wednesday and we can see the cookies and they look really good, but they're a bit smaller than we expected, but we've been told that we can expect bigger and better cookies next Wednesday...