EA needs to change because they are losing customers. This isn't a knock on EA nd Madden but sport games in general. I use to spend close to $500 a year alone on sport games. I would buy the baseball games, football games, basketball games, tennis games, and the hockey games. In the last calendar year I only picked up Madden 10. The cult of the patch was cool at first but not it seem more like a sham that doesn't really fix anything.
An ounce of prevention ( more time and resources in development) is better than a pound of patches.
Peace