Thread: EA/NFL Extend NFL Exclusive License by One Year to 2013
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Old 02-16-2011, 11:28 AM   #321
grunt
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Re: EA/NFL Extend NFL Exclusive License by One Year to 2013
Quote:
Originally Posted by LiquorLogic
Why wouldn't the NFL award a non-exclusive license if their were no other options ? If EA decided that they didn't want to pay for it anymore, and no one else did, then the NFL either generates no revenue from video games, awards a cheaper exclusive license, which wouldn't make any sense, or awards multiple licenses ( at a cheaper price) to make up the difference.

Also, if you add in APF's game-play with a franchise mode and NFL teams, you probably have a better game then Madden 12 let alone Madden 11.
NFL business model is based on exclusive license agreements.

APF would be a great game but that ship left the port a long time ago.
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