People GREATLY under estimate the power of Twitter and Facebook. He might thought it was funny and thought since it was said on Twitter, nobody would care.
Stuff goes viral online in a matter of minutes. Women groups would have sued the crap out of UFC if Miguel Torres remained. Because it plays into the stereotype of MMA is nothing but a bunch of drunken males proving how manly they are in a over glorified bar fight.
Dana can't afford that type of bad press right now while he is trying to get MMA legal in New York and expand it to other countries for tv coverage.
Sports stars and other famous people need to realize their followers on Twitter and Facebook is in the thousands. Have to be very careful what you say online.
You would have thought he would have learned from Tiki Barber, Ashton Kutcher and other people how what they said online got them in trouble too.