That's Utah tho. If I'm at say....Syracuse or Central Florida or even North Texas, you can't say that a winning football program doesn't change the culture of the school. And I don't mean a good 3 or 4 years. I mean, if I completely change the culture of the program, enrollment goes up at schools who win titles, and let's face it, the weekends are rowdier after a big win. That rating should change over time....make it REALLY hard, like 15 or seasons to get from a C to A-minus. It does change the pulse of the campus.