I know what your saying and I look at it this way. The easiest way to take a close shot is to post up.
Its not changing the play calling, raising it in the coach profile just makes them try to shoot from the close area more often which involves backing down.
What is interesting (and for sure I need to do more testing on this) is the less ball movement you see when all the tendencies in the coach profile are lower.
I'm starting to understand the logic behind why some people insist that gameplay is better with the coach profile at zero. I don't agree with it, but I'm starting to understand what's going on.