Don't quite get what you mean when you say that you don't think they would advertise scripting. They just did with Madden 09...
The game auto adjusts itself if you're finding things too difficult (or too easy) & this obviously has to come at the expense of the others doing poorly.
"continually accessing our performances"
What they're talking about here is DDA
This...
http://en.wikipedia.org/wiki/Dynamic...ulty_balancing