No, I do not know for sure, and I hope that that info was wrong. I hope exclusivity in this case is dead, but if it were not - I think any company arriving at a licensing deal with he NFL would have bragged about that already.
EA gets tons of bad press for the exclusive deal - so I am not entirely certain they would want to bring attention to something that many people (even Madden fans) see as a bad thing...
I mean non-gamer sites have ripped the NFL and EA for the exclusive deal, so...