The only way EA can replicate this is if they use real, verifiable, data instead of youtube videos. I had an interview with them for a position on their Madden team during the summer of 2011. I was not pleased with some of their questions concerning the marketing department making the final decisions on ratings. The example that Donny Moore directly spoke of was in regards to "what would you do if a suit from the marketing department told you that you had to change Larry Fitzgerald's OVR rating from 92 to 99 even though all the data you have shows he is a 92?"
My response was that I would NEVER, EVER compromise the FBG system because it simply works BETTER than the system that they are using (even if that involves people from their marketing department making calls on ratings). As you can imagine, I didn't get the job, but kept my ethos.