I did consider the competition influence, plus the new console launches. If there are any programmers in here, how difficult or what are the challenges of moving the created video game source code (or whatever it's called, player movement, artificial intelligence, etc) from one system to the next?
Asking because if the Madden brand was continually growing, if the simulation source code from the PS2/XBOX era were already established and functioning properly, wouldn't it take more resources to rebuild from the ground up, and spit out an arcade. Exclusivity locked up competition and threw away the key. Wouldn't it be easier to simply port over a functional product (PS2/XBOX simulation) and slap a new coat of paint (i.e. shiny graphics, better textures, more details) Isn't part of the reason for EA going exclusive to take things easy. A complete port would be the easy way, right?