While that sounds good on paper and I hope they pull it off, I can't help but be concerned. Reason being I don't agree with or understand this incessant drive for innovation BEFORE first equaling the best to date. It reminds me of Pinky in the movie Friday After Next when asked if he will put in some money for the cause,
"I got something for you that's better than money". Ok, you might but give me the money first than let me decide which is better, lol.