Only to the extent that the gameplay is engaging. I never said the two facets were mutually exclusive, just that the means by which the user interacts with the game is always going to get priority. The average video game player - not
you, but the average video game player - is going to care more about his personal gameplay responsibilities moreso than anything the AI is doing.
If Tiburon is designing their game with no intention of capturing new customers and no intention of increasing their profit margin on producing the software, they are doing something
extremely wrong.
Why would a game studio want to intentionally narrow its target demographic with a product? Why wouldn't the studio want to try to make its game appealing to those who haven't previously had any interest in the series so they can make more money?