It's been in for a while I believe, but I'm in the same boat. I really don't understand the appeal behind playing it. The only thing I can guess is that it adds some sort of creativity to online play now. It seems like the only thing anybody on Twitch plays as well. And it seems like once it gets to a certain point it's just people playing with near identical teams fill with nothing but 99 everything. Maybe that is the appeal to it.
One thing it does is kind of make me miss the Madden Points and Madden Cards they used to have.