I respectfully disagree. We see videos every year that do not show issues that ultimately show up - a video wouldn't capture the Qb injury issue. The videos they release are about marketing and they also to an extent control the source.
My biggest doubt is they touted replayability in this years game. If they believed in that, then they would expect to retain sales despite offering unlimited access.
They have to be concerned about something because they've provided unlimited access in the past.