[Tsuki]

Us in the ICW/Smark crowd are aware of this, but the character Brock Lesnar should not state this because it automatically buries the belt.

There was a time(now in NXT) in WWE where no one in kayfabe held no value higher than winning sometype of gold. Maybe just having a wrestlemania match or taker match. But on a week-to-week TV basis everyone is competing to win a title.