I am having completely opposite experience.
Last year I struggled to hit with anything...I just felt game hitting was off last year...
I have hit more doubles in 2 days than I think I hit all last year.
I have hit no doubt HRs with Didi Gregorious and Brett Gardner.
There is definitely more reward and penalty in Directional Hitting for timing.
Since Timing is mostly what you are doing (Direction is optional) it is weighed heavily.