It sounds cheesy in theory. This first gif doesn't look great. The next thing will be seeing gameplay.. and then finally playing it ourselves.
Everyone is just going by past experiences.. When things have sounded gimmicky or cheesy in the may/june rollout stage.. most of the time they have ended up being on the lame side. (Not every time obviously.. but there are a lot of examples in maddens history. (game flow, pro tak, fight for the fumble..etc.)
I still very much trust this dev team however. Im hoping clint is right and we will like the tackle battles.