Yeah,
In addition to this, 2K has proven how efficiently you can nickel and dime impatient users in their MyCareer mode which is essentially a "Player" CFM. I've wanted something similar for football since I started playing 2K at the end of 2014, after I finally gave up on Madden.
Unfortunately Madden lacks so many fundamental football concepts when it comes to their product that I don't think they could pull that off like 2K does for a number of years, at least.
So it can be done. Whether or not it's in the best economic interest of EA is another question entirely.