That's a good point. What is the "casual" crowd ceiling and is MUT enough to keep them for the long haul. Madden sells well and is very profitable, but the games sales are down overall, IIRC. I think they need a "MyPlayer" type mode to sustain that demo and bring in more of them. I think were more likely to see something like that 3 on 3 they have in MUT, except you and two friends play with your superstar mode players on the same team. That would be cool now that I think about it...