I get what you're saying, but as a point of comparison it shows a competitor, in the same genre, putting TONS of work into the same mode and having great results.
It's unfortunate. If they could put that emphasis into Franchise Mode it'd be so much more fun.
I don't dislike Madden franchise mode, I play it the most, but why not strive to be the best in the genre? EA seems comfortable resting on its monopoly of hte licenses for NHL and NFL, IMO.