I had watched the first two episodes, but decided to restart and watch with the wife. We're up to episode four so roughly 1/3 of the way through.
First, I love the cast. The aunts are pitch perfect and Sabrina is somehow a nice "normal" lead character to be drawn to. Ambrose is wonderful - I need more of him. There's a little feel of a bit character for some so far, which is understandable because the pace is relatively slow, but each part is played really well by their respective actor.
I am loving the mythos of the world, too. The satirical, tongue-in-cheek reflection of religion is an easy homerun in multiple ways and I'm enjoying the fact that Sabrina is pushing against it. Free will is a big theme in the narrative (and supposedly the church), but few, if any, of them seem to actually exhibit free will apart from Sabrina and Satan.
I'm surprised to see the hype from pre-release die down relatively quickly. Perhaps it was a clash of reality and expectations, but it seems like most are lukewarm for some reason.
I'm excited to finish the rest of the season and I might check out Riverdale just to keep in the universe.