I went with that headline because they brought in new franchise heads from the community to help improve the mode, and Mike Young also told me that they intend to have franchise mode be a focus moving beyond this year.
How these changes play out and whether they make the right call remains to be seen, but hearing them try something ambitious (and more akin to the excellent work Visual Concepts does with NBA 2K) instead of tweaking pre-existing features is a positive direction for them to explore. Now it comes down to execution...