Actually it will never change as long as people keep giving them money every year. I wish I could be the chipper, hopeful (naive) activist that you are. But I am a realist. They will continue to milk the DD crowd for every dollar they are willing to spend. Until they start loosing money. They will not put any effort into the offline modes. So if you really wanted to "help" the offline community you would stop blindly buying the product.
But I hope you do make a difference and that I am wrong. But sadly, history, economics and facts tell me I most likely am right.