[J_Posse]

Quote: Originally Posted by Quentin32

If EA paying a billion dollars for exclusivity If I was the nfl I would say match it to any company It’s not like EA gon say no. Madden makes too much money for them to petty But the nfl has to ask ea why is nfl losing to nba in terms of sales? It should never happen The Super Bowl/playoffs get more ratings than damn near all the nba national TV games combined. I’m asking EA is the younger demo falling off on playing your game? olike wtf is the reason a hoops game is selling more than our product

That could become an issue only if sales begin to dip significantly or microtransactions are forced out of the game. Otherwise, I think the fact that they've agreed to a partnership with 2K signifies that they want more market share (in the overall video game market). In particular the younger gaming audience that EA/Madden may not be reaching (no data to verify that opinion). Yet, they don't want to "disrupte" their current relationship with EA (too much money involved).

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