This is pretty much exactly how I feel.
It's a great game. It's entertaining, there's a lot going on visually that is amazing, and IMO, it actually plays pretty well.
But yeah, I do feel less inclined to play multiple games in a row. Maybe it's me, maybe it's the stale franchise mode. Who knows.
Realistically though, I feel like (for me at least), it's kind of a similar feeling to a game series like Assassins Creed. I used to have a lot of fun playing them, but when you release the same "type" of game (Yes, there are some pretty incredible improvements every time) on a year to year basis, unless you have some massive upgrade, it's going to get stale. I still play them, but it's no longer a sprint to the finish.