It hasn't been talked about here at all, but EA seems to have undergone a philosophical shift in the last several months. The decision to let Bioware remove the multiplayer aspect from Dragon Age and just be a single player game was huge, and the statements from the CSO in several articles a few days ago were quite interesting, some excerpts:
Now we know that MUT isn't going anywhere of course, but IMO a heavy investment in Franchise mode starting with 22 and then continuing every year without a year being skipped would show this to not just be
PR speak.