With all the hype over each new years release, like FIFA 15, NHL 15, Madden 15, etc. our industry is stuck in a 9 month cycle that really doesn't promote or encourage what we want the most at the very core of our experience as sports gamers: innovation. Why not, instead of a yearly-cramped cycle that is more marketing driven than gameplay, develop a system where you pay a yearly subscription fee and that developer constantly updates the game? No more Madden 16, 17, or 18 but 'EA Sports Madden NFL'....
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