Stuck in traffic, 20 minutes late for work, something dawned on me today. The NCAA/EA naming rights issue could be the biggest game changer in sports we will see in our lifetime.

Everyone talks about how a ruling in this case, could create a "money pool" to which the atheletes could draw on upon graduation. Everything from jersey sales such as #15 jerseys at Florida or % of sales from NCAA licensed video games could be used.

BUT, heres the next step if im...

USF11