Absolutely...
For example, that video of how they did the various arena sounds was brilliant. Why on earth wasn't that released three weeks before the game dropped?
Most gamers won't buy two games of the same sport, so they should have been VERY proactive the week 2K came out and capitalized on their online bugs etc. Instead, they released absolutely nothing...not even a video of gameplay (which isn't that bad this year...a five min hype vid would have been very easy to make.)
WTF has done more marketing than the whole LIVE team
Post release, they have barely said a word. Why not tell people when the next gameplay patch will come or art updates are due? Get people excited about events that are coming.
It is a pity as basketball gaming needs competition badly. Hard to see them continuing though with these figures. Honestly, if it sells less than LIVE 14 the series will end. They can deny it etc, but no compnay keeps releasing a game that doesn't sell.