News Post

How to Market a Motorsports Game (Edge)

04:48 AM - November 24, 2008 by Steve_OS

Edge has posted an article entitled, How to Market a Motorsports Game.

Quote:


	"When you take on a sports license you�re buying a specific audience. MotoGP fans follow that sport. Many of them own consoles. Your primary goal is to create a game that appeals to that particular audience. The principle applies whether you�re looking at football or ice hockey or Formula One. But even though it�s televised in over 200 countries, MotoGP isn�t the world�s biggest sport and we�re looking towards audiences that might not consider themselves fans of the sport - we�re looking at racing fans, which is a much larger audience. I worked on MotoGP titles at THQ since 2000 and now here at Capcom, so I�ve been following this for some time now. Winning over the racing fan has always been the toughest challenge."

Member Comments

# 1 lnin0 @ 12/03/08 07:45 PM

How to Homogenize a Motorsports Game So it Appeals to No One, Most of all Your License's Fanbase

Sorry, but that article is everything that is WRONG with motorsports gaming and gaming in general.