Why do you buy the game? If they're such a terrible company with no major improvements, then stop buying the game. I'm not defending anything. It just bugs me to death that people are complaining about an ad....during a loading screen....that appears one time.
As for the game price...when you take in inflation and raising prices of game development, gamers are lucky to be still playing $59.99. Games have been $59.99 since the PS3/360 era. In reality, they should have been raised prices across the board. However, you won't take that in consideration, because you probably think games should be $59.99 forever.
So yeah...those ads and microtransactions that you complain about? They are the reason why you're not paying $79.99, $89.99, or whatever for games these days. I would stop playing videogames if they ever reached those amounts. Raising prices is really the easy money.

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