2K Issues Statement For Ads Appearing in NBA 2K21

[Junior Moe]

Re: NBA 2K21 Quietly Adds Unskippable Ads

Prove me wrong then...

There's a difference between what you think companies shouldn't/should do, and there's reality of life.

He cant prove you're wrong because you're right. Hulu is a paid service that charges you more to skip commercials. I pay for it. Street Fighter put ads on classic fighters. On its face, I understand the sentiment behind not having ads in something you've paid for already. But, these companies are gonna do everything they can to maximize profits. That's the reality. That has been the case this entire gen. Some have overshot the mark and have course corrected, it seems (Star Wars Battlefront, 2K17, was it with the 1000VC hair?).

At which point though do these people take personal responsibility and remove themselves from the manipulation (stop buying/supporting) and stop trying to rally the masses to their cause? I believe 2K20 sold like 14 million or something. Madden sales are as good as ever. Same with The Show. Not only are sales up, but the money they make off MyTeam, Ulitmate Team and Diamond Dynasty. The masses, including the habitual complainers who cant seem to separate themselves from a product they dispise, speak load and clear every year in the only way that matters.


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[stickyfingers]

Re: NBA 2K21 Quietly Adds Unskippable Ads

At which point though do these people take personal responsibility and remove themselves from the manipulation (stop buying/supporting) and stop trying to rally the masses to their cause? I believe 2K20 sold like 14 million or something. Madden sales are as good as ever. Same with The Show. Not only are sales up, but the money they make off MyTeam, Ulitmate Team and Diamond Dynasty. The masses, including the habitual complainers who cant seem to separate themselves from a product they dispise, speak load and clear every year in the only way that matters.

Complaining as a consumer is one of the first step of taking responsabilities.
If 2K and other companies dont care, you're right the next step is to stop buying the game.

[Junior Moe]

Re: NBA 2K21 Quietly Adds Unskippable Ads

Complaining as a consumer is one of the first step of taking responsabilities.
If 2K and other companies dont care, you're right the next step is to stop buying the game.

I agree. There's nothing wrong with voicing your displeasure as a paying customer for any product. We have seen how coordinated and justified outrage at things like lootboxes and VC prices has resulted in changes. That's great. 2Ks CEO said something to the effect of looking to monetize even more a few years ago. I'm sure he's not alone. Now they could overshoot the mark and outrage and alienate customers, its possible. But the reality is that ads and microtransactions arent going anywhere in soon to be 70$ games. We know this. If you interpret that as "greedy" or "not caring," ok. Everyone has their position on that sort of thing. But these publishers made record profits this gen from that stuff and people keep giving more money.

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[Yeah...THAT Guy]

Re: NBA 2K21 Quietly Adds Unskippable Ads

Well...Junior Moe just confirmed where the ad is it. It's during the 2KTV loading screen.

As for the game, I didn't buy NBA 2K21, because I'm planning to get the next-gen version. Having said that...IF they put those unskippable ads in the next-gen version, then I'm going to raise hell. One of the bigger selling points (for me anyways) is the faster (if any) loading screens. If I'm "forced" to watch a 10-20 second ad instead of seeing a 2-5 second loading screen, then that's what I consider to be anti-consumer.

Yeah, this is where I am too. If they essentially get rid of the quick load times that they've been advertising already just to get paid advertisements in the game, I'll be upset.

Putting an unskippable ad in a part of the game that is unskippable anyways doesn't annoy me in any way personally. If anything the business part of me is happy to see them turn a loading screen into free money for them. My eyes are generally elsewhere while I wait for the game to load anyways so doesn't matter to me whatsoever.

[Yeah...THAT Guy]

Re: NBA 2K21 Quietly Adds Unskippable Ads

If true,this is concerning.

Without dipping too far into the topic (I don't think this is the place to debate it), I don't think any video game should get into actively endorsing ANY kind of politics IN GAME. This is exactly the kind of real life stuff I play video games to get a break from.

I'll delete this post if asked, but just to clear it up a little bit, it doesn't say anything about voting for Biden or mention any political parties at all. It's just Maria Taylor talking about a few reasons that she believes people should vote (specifically, for education equity and to try to curb voter suppression).

[The 24th Letter]

Re: NBA 2K21 Quietly Adds Unskippable Ads

At which point though do these people take personal responsibility and remove themselves from the manipulation (stop buying/supporting) and stop trying to rally the masses to their cause? I believe 2K20 sold like 14 million or something. Madden sales are as good as ever. Same with The Show. Not only are sales up, but the money they make off MyTeam, Ulitmate Team and Diamond Dynasty. The masses, including the habitual complainers who cant seem to separate themselves from a product they dispise, speak load and clear every year in the only way that matters.


Sent from my SM-G950U using Operation Sports mobile app

This pic comes to mind.



Eventually some action has to follow the words if you really want impact.

Sent from my SM-G973U using Tapatalk

[stickyfingers]

Re: NBA 2K21 Quietly Adds Unskippable Ads

i started, i havent buy 2k21 this year.

[ksuttonjr76]

Re: 2K Issues Statement For Ads Appearing in NBA 2K21

I'm surprised that they issued a statement.

Personally, I'm mad that they made a statement about it. In my mind, they going to include the ad in a different manner that's going to be more intrusive than a stupid loading screen.

A loading screen...people got upset about a damn loading screen ad that appears only once.

There's a saying that I live by. Know when to pick your battles. This wasn't one of them, because we all know 2K is not going to stop accepting money for ads.

One thing for sure, if they raise the price of video games to stop the inclusion of ads, I don't want to hear anybody complaining about it. That's the premium price you pay to have no ads.

[milkmanbonzai]

"Like i go at the theatre and in the movie the theatre inserts ads."

There are ads and trailers (which are ads) for 20-30 minutes from the time the doors are opened until the trailers finish, including a typical 15-20 minute overrun past the displayed showtime. You picked a WORSE example.

[bigbuckeyeboi]

Ads don't bother me at all just as long as they are skippable. I also don't mind when they are placed on things like ad boards at the score keepers table in 2K or if they are placed within the Octagon in the UFC games. It just bothers me when they are added to a loading screen that can't be skipped. 

[Bexthelegend]

Re: 2K Issues Statement For Ads Appearing in NBA 2K21

I'm surprised that they issued a statement.

Personally, I'm mad that they made a statement about it. In my mind, they going to include the ad in a different manner that's going to be more intrusive than a stupid loading screen.

A loading screen...people got upset about a damn loading screen ad that appears only once.

There's a saying that I live by. Know when to pick your battles. This wasn't one of them, because we all know 2K is not going to stop accepting money for ads.

One thing for sure, if they raise the price of video games to stop the inclusion of ads, I don't want to hear anybody complaining about it. That's the premium price you pay to have no ads.

Nonsense. This is litterally the argument people were making about the insane amount of microtransactions that were rampant in this console generation. If the tens of thousands of dollars 2k makes on VC isn't enough to cover the additional cost, than funds are obviously being mismanaged.

If 2k didn't make their games a grindfest to incentivize buying their virtual currency, than maybe people would be receptive to in game adds.

If microtransactions aren't offsetting game cost, than what are they there for?

[ksuttonjr76]

Re: 2K Issues Statement For Ads Appearing in NBA 2K21

Some of all really don't get it? The ad was placed in the area that you COULDN'T skip anyways. To call it an "unskippable" ad was stupid, because you can't skip past the screen even if the ad WASN'T there.

Ads are there to prevent passing the costs of games development to consumer.

[ksuttonjr76]

Re: 2K Issues Statement For Ads Appearing in NBA 2K21

Nonsense. This is litterally the argument people were making about the insane amount of microtransactions that were rampant in this console generation. If the tens of thousands of dollars 2k makes on VC isn't enough to cover the additional cost, than funds are obviously being mismanaged.



If 2k didn't make their games a grindfest to incentivize buying their virtual currency, than maybe people would be receptive to in game adds.



If microtransactions aren't offsetting game cost, than what are they there for?

The difference between ads and microtransactions is that microtransaction DIRECTLY impacts your overall gaming experience. So when microtransactions get out of hand then consumers SHOULD complain.

An ad during a LOADING screen that plays once was like the dumbest battle to fight. Hell, some of y'all probably didn't even notice it, because y'all were too busy doing something else at the time.

I don't why some of you keep forgetting that 2K is a business first and "gamer friendly" second?

[tril]

Re: 2K Issues Statement For Ads Appearing in NBA 2K21

Isnt there advertisement around the arenas?
Arent they updating soundtracks in these game now?
some military shooters are sponsored by the US military.

soundtracks/ advertisement in the arenas are the same thing. This is just the evolution of advertising in games.

its an annoyance, but I suspect to see more in the future, in between quarters, halfs, innings.
This will continue until its proven that there isnt much ROI with ads in games.

[stickyfingers]

Re: 2K Issues Statement For Ads Appearing in NBA 2K21

Ads are there to prevent passing the costs of games development to consumer.

That's why the price of the games on the next gen will be the same ... oh wait

Again some kind of Stockhom syndrom, or you work for 2K
Otherwise why do you want to find excuse to a terrible behaviour ?!
no, those ads are just to make more easy money.

2k14-21 current gen game have the same files structure, lot of art pieces are reuse even from old gen : i dont say its the sames games but back to 2k8/15 they dont need to do that "to survive", despite they sold far fewer copies and didnt implement greedy MT.
I cant see any major improvment of the games since 2k15 that justify any extra cost and/or ads when they implements MT as a core of MyPlayer/MyTeam experience.