Why would the code be in the first "batch" of games when Gamestop holds preorders for 2-3 days (or 48-72 hours)? From what I was told by managers, they're SUPPOSED to be "special" copies of the game that have the code inside. In the GameStop I went to, they were sort of hidden in a glass shelf thing (And I specifically requested the Jordan Cover - All three covers have the code).
I don't work for GameStop or Amazon or anything, but they could've have a preorder promo too. I'm pretty sure a company would monitor the amount of preorders, and generate codes accordingly. If there are 10,000 preorders, then make 10,000 codes and distribute them to the stores accordingly. Pretty simple, but we don't know their process.
It could be a distribution error, but more than likely it's a store/seller error. Like I said, the GameStop I went to had their copies w/ codes locked up in a glass shelf thing behind a poster. Other GameStops aren't so diligent; I'm pretty sure some stores we're just selling copies without checking or caring about which one was one with a code and which wasn't. It's not hard to ask a cashier to make sure your copy has a code if you know you preordered it.
Sometimes you gotta ask and make sure they're giving you a preorder copy. Usually they put codes on the reciept (This was the case for preordering Halo) so it may have been a distribution error on either 2K or the store's front.
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