EA's goal just like any company is to sell game but it has different strategy. I feel that EA is driven a lot more by the marketing team than any other company (in the sports gaming industry).
Example: EA marketing team: to sell we need a Dunk competition, to sell we need to focus more on the crazy moves of the superstars.. etc
Ea development team: This year guys I've been told we had to implement a dunk contest.. what could we do? and they make great stuff out of it.
2k development team: I think the gameplay would be better with a shotstick, i think player tendancies would reflect more the reality.
2K marketing: Guys our main features this year are the shot stick. Try to sell with that.
While EA outsells 2K because it adds a really cool appealing feature every year, I honestly think 2K will produce better games in the future because they are building more of a complete game instead of adding selling features.
(With that said, I think Live is a really FUN game even if I don't see myself playing it 20 hours a week for one year like I can do with 2K more sim game.)
Plz.. don't flame me.. I am giving my opinion!
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