Sadly enough majority of the things are so simple it boggles my mind as to how in the hell they are 4 games into Next Gen and still haven't figured it out. Majority of the problems with this game, lie within the visuals and presentation.
VISUALS
Okay lets talk about what is right first, just so this doesn't seem like a bash fest, because I'm sure the 2k junkies are waiting to add a lot of negativity to what I'm about to say!
Visually the graphics engine on this game is gorgeous, from the skintones and textures, down to the courts floors and stadium layouts. But what is ugly, are the detail to players faces and overall authenticity! Players don't look like themselves and majority of the errors are in the eyes and nose details and sometimes the lips. But then you miss things like Tattoos and other cosmetics that make them stand out. And oddly enough, each year players are missing tats and facial details, mainly players who have been in the league 2 years or less. (Yeah I noticed it, D.Williams one year, Beasley Rose this year!)
And then we get to crowd details, while the crowd polygons are somewhat nice, you didn't get them at a smooth 60 frames, they are jagged and ugly compared to the smooth textured player models. Then the cheerleaders look like monsters, they are downright hideous. I know you can design better women. Hell Fight Night Round 3 is proof of that, and so is Def Jam Icon. Mascots look like cartoons, while the player details, coaches and refs look like real people. At least make it look like a costume with some flowing fur and stuff.
Also animations continue to kill this game, but since you guys said you have already been working on that for NBA Live 10. I won't beat that dead horse!
PRESENTATION
Controlling the replays with the RT is terrible! Remove that option and let them be control by the CPU, and react to real NBA moments. Use a better replay flash than the lame team logo.
Add a sideline reporter and a 3rd booth man with some insight! It's Next-Gen and I know you guys are capable.
Presentation details, crowd movement, reacting to court action and authentic stadium noise. Bring back the stadium PA announcer that would talk about stadium offers based off what city you played in, instead of him just talking about #23 assisted by Jones! I mean that get's old and dry, advertise through him during timeouts and foul plays.
Weekly or nightly wrap ups during Dynasty mode, let's get some real time NBA TV stuff on the game, keeping the Season fresh each week, instead of the annoying pop ups of your league news. Vocalize it during the wraps up, talking about salary caps and trades, etc.
I mean it's just little creative details like this that continue to plague this game. Because you have footplanting, and a great deal on other things, such at post moves, playcalling, etc. That are really solid and will just need tweaks.
But overall the game is good where it is, but it's also bad because of all that is missing. Sometimes a sound presentation, smooth animations and a few highlight features can make a game more entertaining. Keeping it fresh for those 30 year Dynasty's. lol
Please get rid of that achievement that is absolutely a dumb achievement. No one is that die hard! lol. It was in NCAA I know but hey don't put it in Live!

Either way I like Live 09 and continue to play to get my NBA fix. But please let me Love Live 10. By at least taking in consideration on what I'm saying!
On the outside looking in, from a consumer and buyers point of view since Bulls vs Lakers, Lakers vs Celtics, etc. You get the point!
CONTENT - ADDITIONS AND SUBTRACTIONS
One thing that needs to go, is the NBA Academy it's terrible and the seperate all-star weekend, it hasn't changed in years and needs to just be part of season mode, not a separate option.
Features - A Virtual NBA Store, which hold unlockable jersey's and shoes. Not to mention when later shoes and Jersey's are create via XBL and PSN, you can add them to the store.
A full practice mode in Dynasty mode is nice.
Keep the point system of completely upgrading your staff, that was a nice touch. Not to mention helps your team get better.
Bring back a ticker during games to show live scores. Get rid of the ESPN radio crap, it's always a day late and the news is old majority of the time, along with the pop up menus with SC videos are always old and late sometimes up to 4 days. Terrible addition, who wants late news! If we have XBL or PSN to feed through, then obviously we already got the news from the internet

A real virtual draft system, even showing your signing recruits with there number 0 jerseys with the fake flashing camera etc. Give them real practice tryouts etc. Just ways to add content and build on it.
Other things that hurt that made 2k so strong, was the importing draft players from NCAA. I guarantee you, if that feature was available to Live and NCAA. Yours sales would triple! That was really a reason why a lot of people didn't get NCAA Basketball and Live both, they rather just have 1 since the option wasn't available. Add it and mark my words as becoming true.
Create a Player - I'll PM you on that, I don't want to go into too much detail on that.
Thanks for listening and more coming as I play about 20 more games tonight before bed.
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