2K vs Elite talk: "MJ won't matter" - Peter Moore
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Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore
First of all if "where you are" is Washington DC like it says on your profile there, then I find it extremely hard to believe that Michael Jordan's name doesn't pop up there considering he's both played for and run the franchise there. That's first and foremost.
Secondly that 'never seen the guy play' rhetoric is cliched and wrong now (for the most part). This is the age of the internet, video on demand and information at the push of a button. ESPNClassic, NBA TV, YouTube pick a format Jordan is shown on there quite regularly. Air Jordan's still sell like Michael is winning MVPs right now, you don't think people at least google the name of the guy who's shoes they're dropping 200 something dollars on when they buy them? There are a lot of moms who have kids when they're in they're early-mid twenties who have been buying they're kids Jordan's since they were babies (if someone can find the stats on Baby Jordan's sales that'd be great) Jordan is ingrained in everyone's consciousness at this point. It's not like Wilt where there is no film of him to go check out and learn about him.
I don't know if you've got some personal beef with MJ or what it is, but your gross understating of the Jordan legacy in this thread is pretty ridiculous at this point.Comment
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Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore
Not that I've contacted each of my current and former players to get their opinion on MJ's appearance in the forthcoming 2K11, but amongst the 5 or 6 it's come up among, they're chomping at the bit. And still, my little brothers - born in '96 and '98 - are crazy amped for the opportunity to roll with Jordan and his squads. . .even though they never got to see him play. It's a selling point for those two. But that's just a small sample size. My educated guess is that there are many youngsters out there who feel similar.Comment
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Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore
Michael Jordan's response to Peter Moore and anyone else who thinks he isn't relevant enough to make a difference being on a video game cover comes at about 0:08-0:09 here.
<EMBED height=385 type=application/x-shockwave-flash width=480 src=http://www.youtube.com/v/yeYisyGV5Hc?fs=1&hl=en_US allowfullscreen="true" allowscriptaccess="always"></EMBED></EMBED>Comment
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Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore
Michael Jordan's response to Peter Moore and anyone else who thinks he isn't relevant enough to make a difference being on a video game cover comes at about 0:08-0:09 here.
<EMBED height=385 type=application/x-shockwave-flash width=480 src=http://www.youtube.com/v/yeYisyGV5Hc?fs=1&hl=en_US allowfullscreen="true" allowscriptaccess="always"></EMBED></EMBED>Comment
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Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore
of course Jordan is still relevant, what a silly debate this is.
Example - My father raised me on steak, potatoes, Muhammad Ali, and Marvin Gaye.
I never saw Ali fight but you better believe that i was glued to the TV watching the Christmas Day Ali marathons on ESPN Classic. I was introduced to boxing by Mike Tyson and through all of that I always compared him to Ali. I was able to conclude back in the 90's that Ali was the GOAT.
If you want to make a boxing game you put the GOAT on the cover. Same goes for Jordan.
I find it hard to believe that father's who were able to watch Jordan play have not drilled into their kids' heads that he is the GOAT, and that Kobe/Lebron simply don't come close.
That means a lot when you're talking about marketing.Comment
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Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore
Most people are looking into this too far. Yes Jordan surpasses durant in pure marketability, the only thing Moore can do from a business standpoint is down play it the best he can. You can blame alot of things on peter moore, this is silly. complain about how he lets certain sprorts franchises under his ea sports brand are little more than a roster update most years. But dont complain about him downplaying his competition, and trying to market his brand. as a businessman that is what he is supposed to do.Comment
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Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore
of course Jordan is still relevant, what a silly debate this is.
Example - My father raised me on steak, potatoes, Muhammad Ali, and Marvin Gaye.
I never saw Ali fight but you better believe that i was glued to the TV watching the Christmas Day Ali marathons on ESPN Classic. I was introduced to boxing by Mike Tyson and through all of that I always compared him to Ali. I was able to conclude back in the 90's that Ali was the GOAT.
If you want to make a boxing game you put the GOAT on the cover. Same goes for Jordan.
I find it hard to believe that father's who were able to watch Jordan play have not drilled into their kids' heads that he is the GOAT, and that Kobe/Lebron simply don't come close.
That means a lot when you're talking about marketing.Comment
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Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore
Who cares man, Moore was wrong and that is final
You cant make those statements then have your game presenting the Jordan Become Legendary mode as some big feature
The guy looks like a huge HAM right nowComment
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Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore
See with that you downplay what 2K11 does in a respectful way and not really shoot yourself in the foot and look like a bitter idiot when news drops a few months later that you're trying to cash in on the Jordan name as well with a mode that focuses solely on being like Mike.Comment
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Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore
Yeah no doubt, there's a difference between downplaying the competition's trump card and just being completely stupid. You don't get to use the 'Peter Moore is just downplaying the competition' card when he says what he said on this subject. If you want to downplay Jordan on the cover, he can say something like...'I think it's a good move for them and we'll see how things turn out as a result. For us we're going in a new exciting direction with our basketball title and we think focusing on the future of the sport is exactly what's needed right now.'
See with that you downplay what 2K11 does in a respectful way and not really shoot yourself in the foot and look like a bitter idiot when news drops a few months later that you're trying to cash in on the Jordan name as well with a mode that focuses solely on being like Mike.
IG: How disappointed were you that you couldn’t get Jordan and that they, 2K, got Jordan to cover their game? It’s such a big marketing move from my viewpoint…
PM: Yeah… for a player that’s…
IG: He retired but he’s the greatest, or one of the greatest.
PM: I’m not quite sure what that signifies, quite frankly. We’re looking. We haven’t announced our player yet, but we tend to be forward thinking about our franchises. I mean, I’m a huge Michael Jordan fan, but in the same way that I don’t put Pelé on the cover of FIFA, we have the young up and coming stars. You’re going to see that again from us with NBA. We never went after Jordan. They have done it; it’s an interesting marketing move to use a retired player. I don’t know how they intend to use it. Michael Jordan? Well yeah, greatest player to ever play the game. [At the] same time, it's strange for the consumer... what does it signify? We interestingly just did a similar thing with Wayne Gretzky on Slapshot. One of the concerns that the marketing team had is, “How are you going to make sure this is seen as s fresh new game?” We take that feedback very seriously from our marketing team and how do we make sure that we’re indicating this is a new game, not an old game. We never went after Jordan. Good luck with NBA 2K11. They’ve got a great product and I’m sure their cover boy isn’t going to impact that.
Of course, there are actually people in this thread that are arguing that Jordan doesn't matter in general, which is much more ridiculous than taking Moore to task for relatively fair comments.Last edited by Tha_Kid; 08-23-2010, 05:42 PM.Comment
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Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore
No, Peter Moore is right. MJ won't matter, this will
Watch at 0:44
Last edited by Phixius; 08-30-2010, 12:40 PM.Comment
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