My problem with the NBA and its partners...

**djordan** · 05-27-2009, 09:40 AM

Re: My problem with the NBA and its partners...

Co-sign...First thing I thought of when I saw the Kobe/Lebron puppet commercial....

**OSUFan_88** · 05-27-2009, 09:41 AM

Re: My problem with the NBA and its partners...

So the NBA rigged a 3-1 Orlando lead?

**PrettyT11** · 05-27-2009, 09:56 AM

Re: My problem with the NBA and its partners...

I think you guys are blowing the commercial thing WAY overboard. I mean when you look at it from the business side those two companies are owned by NIKE and COKE. I mean they are only the number ONE company in the WORLD in thier respective field. Then when you look at the economic times in this country most companies can't afford that kind of advertisement or are cutting back on it. You see the same commercials all the time on all channels cause it's lees companies paying for them during these times. Bottom line is Nike and Coke are PAYING them to show the commercials. If somebody else payed the money thier commercials would be on too. It's simple business. Money talks bull**** walks.

From the players side you have to realize that these are the two best players in the world. Not only are they the best on the court they are also the most popular/hated players around. Their name sells products and creates a buzz. There are not any other players that do that on that level. That's why they make the most money off the court. Just look at the olympics. There where more Kobe and LeBron jerseys in the crowd than China jerseys. That speaks for itself.

Plus if you look at the players on the other two teams involved Billups and Howard are the only guys with shoe deals with another company. But even with that they aren't the top guys for addidas. That is Garnett,Duncan, and T-Mac. Plus Adidas has gone away from the solo commercials into more of a team line thing. Then on top of that let's be real here for a second. When was the last time you saw somebody wearing some Dwight or Billups shoes?? Those guys don't sell shoes. So you want addidas to go spend millions on a commercial to go up against Nike's for two guys that DON'T SELL shoes?? That's counter productive.

Let's also not forget that Addidas shelled out hundreds of millions of dollars to be the exclusive maker of jerseys and equipment for the NBA. So they are the biggest parter of the NBA besides Spalding. So it's not like they have all kinds of extra money to put into making commercials for guys that DON'T SELL shoes. Thats just commen business sense right there. LeBron and Kobe sell products those other guys don't.

Lastly some of you guys must have shot memories. Nobody was complaining a couple of years ago or even last season when Addidas had it "Impossible is Nothing" commercials on every other minute with Garnett and Duncan in them. Nobody was screaming the NBA is rigged for the Celtics and Spurs. The facts is those guys where still playing then just like Kobe and LeBron are still playing now. If the Celtics and Spurs where still in it you probably would see some Addidas commercials but since they are NOT you don't see them. Just like if the Nuggets and Magic play in the finals I promise you the LeBron and Kobe commercials will slow down.

**ScoobySnax** · 05-27-2009, 10:00 AM

Re: My problem with the NBA and its partners...

Originally posted by OSUFan_88

So the NBA rigged a 3-1 Orlando lead?

I don't want to say it's rigged, the point I'm trying to make is that the league is pushing very hard for a LA/CLE final when they should be fans like everyone else. I would be a great matchup, but let the chips fall where they may.

**DW3** · 05-27-2009, 10:02 AM

Re: My problem with the NBA and its partners...

Its a sport and a business. Plain and simple

**J0nnD0ugh** · 05-27-2009, 10:07 AM

Re: My problem with the NBA and its partners...

Who were the Olympians that they kept hyping & then one of them didn't pass the trials? Dan & Dave seemed to be the names.

Anyway, as much as I despise Stern & the stuff the NBA has pulled before, they can't help what the networks & Madison Ave does. The Nike & Vitamin Water adds are done w/the players, not the league.

I will agree that it irritates me to no end that the so-called "neutral" reporters of the NBA media openly root for certain results. I think that's reprehensible. Mark Jackson & Magic Johnson foremost.

**DW3** · 05-27-2009, 10:07 AM

Re: My problem with the NBA and its partners...

Its a sport and a business. Plain and simple

**ScoobySnax** · 05-27-2009, 10:07 AM

Re: My problem with the NBA and its partners...

Originally posted by lilyo06

Its a sport and a business. Plain and simple

I agree with that, but there are other ways to go about it. I could see if they were squared off against each other right now, but these commercials were airing in the semifinal rounds. If they do meet in the finals, cool. Market the hell out of it. Doing it this early is a bit premature dont you think? I just think it sends the wrong message to te fans IMO.

**J0nnD0ugh** · 05-27-2009, 10:15 AM

Re: My problem with the NBA and its partners...

Again, where has the NBA come out & said, "we want Kobe v LeBron."? I'm sure they do, but I haven't heard anyone say this. & again, they can't tell advertisers who to market. I haven't seen the NBA office openly doing anything to get a set result. I've seen them favor superstars, but that's it for the most part.

23 · 05-27-2009, 10:16 AM

Re: My problem with the NBA and its partners...

Originally posted by lilyo06

Its a sport and a business. Plain and simple

That's the problem. Its no longer a game its almost WWE like with the way they go about business with scripted commentators and the whole entertainment thing over the game itself.

We could go on for days about other stuff too but the puppet commercials come on during games only, same with vitamin water.... to say that the NBA has nothing at all to do with the way stations like ESPN hypes up this stuff is not true at all...even Barkley admitted that on camera.

Between this and the beer commercials that they've tried to brainwash people with, it really is nauseating.

Im not calling anything rigged, but what I am saying is they arent helping themselves by carrying on with this stuff. Even Dan Patrick was on this morning talking about how the media in his words is "slobbing" on LeBron Kobe for a finals matchup.

Deep down people dont really trust the league's honesty when it comes to money.... and again the nba doesnt help in those situations either.

**Freelance** · 05-27-2009, 10:19 AM

Re: My problem with the NBA and its partners...

Football, baseball, hockey and others are sports that have a business apsect to them.

Pro basketball is a business that has a sport aspect to it.

**ehh** · 05-27-2009, 10:25 AM

Re: My problem with the NBA and its partners...

Originally posted by 23

That's the problem. Its no longer a game its almost WWE like with the way they go about business with scripted commentators and the whole entertainment thing over the game itself.

I feel this has gotten so out of hand and it really needs to stop. Like the JVG quote on Kobe being the greatest Laker of all-time, I'm sorry but I do not believe for one second that a basketball nut like JVG believes that. It's like they are desperately trying to lure the audience into watching fabricated greatness (not that Kobe isn't great) but the so many of the commentators' lines are so tacky. I can barely even watch the Nuggets/Lakers with the volume on. Mark Jackson is bar none the WORST broadcast guy out there right now.

**PrettyT11** · 05-27-2009, 10:28 AM

Re: My problem with the NBA and its partners...

I have seen both the Nike and Vitamin Water commercials PLENTY of times while watching other things. But come on guys it's basic business that they show it more during the games. What better time to have your commercial on than when the person in it is PLAYING?? That is the perfect time. You got the game on and then the commercial comes on with the puppets and your kid sees the shoe and is like daddy I want those shoes or daddy I want that drink. We all know kids copy whatever thier favorite player is doing so the best time for you to market your product with that player is when he is actually PLAYING the game.

There is a reason why Nike sells more shoes than anybody and it's not even close. It's the same reason why Coke sells more drinks than anybody else. they know what,when,how, and where to market. Plus in these economic times it is even easier for them to dominate the marketing. It is the have and have nots of the business world and they have more than anybody. So they can take the chances or put out the commercials that other companies simply can't do.

**PrettyT11** · 05-27-2009, 10:34 AM

Re: My problem with the NBA and its partners...

Originally posted by Freelance

Football, baseball, hockey and others are sports that have a business apsect to them.

Pro basketball is a business that has a sport aspect to it.

So where is all the people crying about fixes and favortism in the NFL when Peyton Manning is on every other commercial ALL Sunday long and all week long during the season?? I don't see all the complaints and crying about that and Peyton has about 5 different commercials running all day and during the Colts game it even worse. They interview him before the game, halftime, and after the game plus you see him EVERY commercial break. Where is all the crying about that??

It's the same thing people. It's business. Peyton is the number one guy in the NFL just like LeBron and kobe are number one in the NBA. Those are the faces you are going to see cause those are the guys that SELL products.

My problem with the NBA and its partners...

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